Tech Audit for a Cleaning Franchise
A tech stack audit helped a Molly Maid franchisee identify operational gaps and build a clear digital roadmap before committing to any software.
The challenge
Deanna operates the Molly Maid franchise serving Coquitlam, Port Moody, and Port Coquitlam. With over 40 years in business, the franchise has a strong local reputation and a loyal customer base. However, several core operational areas were running on manual processes that were creating inefficiencies and limiting growth.
- Recruitment was fully manual — job postings, candidate screening, and follow-ups were all handled by hand, leading to delays and inconsistent hiring outcomes.
- No individual performance tracking — head office reported on overall team results, but there was no system to monitor individual employee performance or identify development needs.
- Inventory managed manually — stock levels were tracked by hand, reorders required physical store visits, and the process was prone to human error and supply gaps.
- Limited digital marketing presence — the business relied primarily on referrals and organic search. The website had low search visibility and there was no structured marketing plan in place.
The solution
The Solution
Cyberlobe completed a two-to-three week tech stack audit across four operational areas. The objective was to document current processes, identify gaps, and deliver a prioritised roadmap with vendor-neutral technology recommendations.
Audit focus areas:
- Recruitment workflow from job posting through to candidate assessment
- Individual employee performance monitoring
- Inventory tracking and procurement processes
- Digital marketing presence and lead generation
The result
The Result
The audit gave Deanna a clear, documented picture of where her operations stood and a practical plan for what to address first.
Outcomes from the audit:
- Documented process gaps across four operational functions
- Prioritised technology roadmap aligned to the franchise’s size and budget
- 3 vendor-neutral software recommendations covering recruitment, performance tracking, inventory, and digital marketing
- A phased implementation plan with budget and no obligation to act on everything at once